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★★★★★ 4.9 Rating
30+ Carriers
Licensed in Utah
Free Quotes — No Obligation
About Canyon Insurance | Former Athletes Turned Insurance Experts — Utah's Independent Agency
About Canyon Insurance

Built by athletes. Driven by people.

We're a team of former college athletes and an NFL player who traded jerseys for insurance licenses. The competitive fire didn't go away — we just aim it at finding you better coverage at better rates.

Scott Friel — Co-Founder of Canyon Insurance
Conner Murdock — Co-Founder of Canyon Insurance

We didn't plan on insurance.

"We came from locker rooms, not boardrooms. But it turns out the same things that make great athletes — discipline, preparation, refusing to lose — make great insurance agents."

Canyon Insurance started with a simple observation: the insurance industry is broken for the buyer. Most people are either overpaying for coverage they don't need, or underinsured for the risks that actually matter. And the person who sold them the policy? They work for the insurance company — not for you.

We built Canyon to fix that. As an independent agency, we don't work for any single carrier. We represent 30+ top-rated insurance companies, which means we shop your coverage the way you'd want to shop it yourself — across every option, looking for the best combination of price, coverage, and service.

Our team is made up of former college athletes, a former NFL player, and a D1 offensive coordinator. We traded the field for the office, but the competitive edge didn't go anywhere. When we're shopping your rates, we're trying to win. When you have a claim, we fight for you like it's our own money on the line.

We're based in St. George and serve clients throughout Utah — from small businesses in Cedar City to large operations along the Wasatch Front. Whether you need business insurance, home and auto coverage, or employee benefits, we make it simple, fast, and painless.

27
Years Combined Experience
$16M+
Premium Under Management
300+
Clients Served
30+
Carrier Partners

Six things we'll never compromise on.

01

Your interest first

We work for you, not the insurance company. Every recommendation we make is based on what's best for your situation — not what pays us the highest commission.

02

Straight talk

Insurance is full of jargon designed to confuse you. We break it down in plain English so you actually understand what you're buying and why it matters.

03

Compete to win

We came from sports. We don't settle for "good enough." When we're shopping your rates, we're trying to beat every option — and we usually do.

04

Answer the phone

No call centers. No phone trees. When you call Canyon, a real person answers — someone who knows your name, your policy, and your situation.

05

Fight at claim time

The real test of an agent is what happens when you file a claim. We advocate for you, push the carrier for a fair payout, and handle the paperwork so you don't have to.

06

Build relationships

We're not looking for transactions — we're looking for clients who become friends. We review your coverage every year, proactively, to make sure you're still in the best spot.

We work for you. Not the insurance company.

A captive agent represents one company. We represent you. That's not a tagline — it's a completely different business model that means better coverage, better rates, and someone who fights for you when it matters.

See the Difference
Captive AgentCanyon
Carriers Available130+
Shops Rates for You
Works for You
Switch Carriers Easily
Customized CoverageLimitedFully Tailored
Claims AdvocacyFor the insurerFor you

Better coverage. Better rates.
Better people.

Get a free quote in minutes. No obligations. No spam. Just straight answers from people who care about getting this right.

(385) 226-3353Mon–Fri 8am–5pm